The new Audi A1
02 06 2010
The new Audi A1 Sportiness and individuality in the compact class
Audi is introducing a whole new dimension to the compact class this summer. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the sportiest car in the segment.
The young customers of the A1 live in major cities and therefore are looking for a vehicle that is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility.
The interior of the A1 is also sporty and of high quality. Customers can customize numerous details to tailor the car to their personal tastes. Audis latest model has a broad portfolio of advanced technologies on board; its infotainment system sets new standards in the segment. The A1 is the first premium automobile in the small compacts class a true, fully-fledged Audi.
The Audi brand stands for automotive passion. With its agile chassis and powerful engines, the A1 is the sportiest car in its class, and this is readily apparent at first glance. The design is unique and modern. Styling cues placing the A1 in the Audi family include the side line with the distinctive roof arch, the coupe-like C-pillars, the large wheel wells and, of course, the front end with the typical single-frame grille. The hood and rear hatch encompass the body; the tail lights are three-dimensionally molded and present an unmistakable design, day or night.
At a glance : The new Audi A1
Design and body
Distinctively progressive, coupe-like design, encompassing shoulder line, large wheel wells, contrasting custom-look roof arch as an option
Headlights with characteristic appearance, optional xenon plus with LED daytime running lights, three-dimensionally styled tail lights
High-strength body with uncompromising build quality
Interior and equipment
Dynamic interior design reminiscent of aeronautical engineering
Top-level fit and finish, modern materials and colors
Two trim levels and media style package, many very comfortable and sporty features available, numerous opportunities for customization
Infotainment
Latest infotainment technologies, optional retractable MMI display on the instrument panel
High-performance navigation system with MMI control concept
Comprehensive options for the connection and playback of mobile phones and portable music media, Bluetooth interface
Connectivity package for the later integration of an Audi map-based navigation system
Bose audio system with LED fiberoptic technology
Drivetrain
Two powerful and efficient TDI and two TFSI engines, all with turbocharging and direct fuel injection, power output from 63 kW (86 hp) to 90 kW (122 hp)
All engines with recuperation system and start-stop system; 1.2 TFSI with thermal management
1.6 TDI with 66 kW (90 hp) and 77 kW (105 hp) and manual transmission emit as little as 99 g of CO2 per kilometer (159.33 g/mile) (provisional value).
Optional seven-speed S tronic
On-board computer with efficiency program
Chassis
Balanced axle load distribution, low total weight
Sporty chassis with wide track; direct steering ratio
ESP stabilization system with electronic front differential lock to bolster the agile handling
Experience the new Audi A1 in 3D
Do you have a webcam? Do you want to experience the new Audi A1 in 3D, as if it were in the same room as you? Well now you can with augmented reality. Click here
Augmented Reality is a fairly new technology that is based on recognition software. This means that with just a PC and webcam, you can interact with a detailed 360° model of the A1 on your screen.
When a webcam interacts with the “magic symbol”, it generates a 3D image of the A1 on your computer screen. You can interact with the car by moving the symbol as well as explore the interior of the car, open the boot, open the doors and change to a version with panoramic sunroof.
We have a PC with Augmented reality set up in Highland Audi showroom so if you want to experience A1 in 3D pop in even today.
Video : Audi A1 - The footage
